Seller's Guide


We can help guide you through the selling process from beginning to end and help you get the best return on your investment.

STEP 1: FIND AN EXPERIENCED REAL ESTATE AGENT TO HELP



When you work with a real estate agent, you will benefit from their expertise and experience. They will have resources, marketing know-how and a variety of strategies to ensure maximum exposure. Finding the right agent is key to a smooth, successful transaction. Interview at least three real estate agents before making a decision. 


Ask questions like: 


  • How long have you been in the real estate business and what is your experience selling properties like mine? 
  • Can you provide references from past clients who have sold properties similar to mine?
  • What is your marketing plan for my property, and how will you reach potential buyers?
  • How do you determine the price at which my property should be listed?
  • What is your commission rate, and are there any additional fees I should be aware of?
  • How often will you communicate with me about the status of my property?
  • How will you handle negotiations with potential buyers, and what is your track record in securing the best possible sale price for your clients?
  • How familiar are you with the local real estate market, and can you provide insights into current market trends and conditions?
  • What sets you apart from other real estate agents, and why should I choose you to represent me in this transaction?

STEP 2: FIND OUT HOW MUCH YOUR HOME IS WORTH



One of the biggest mistakes sellers make is asking too much for your home. It’s important to set a reasonable price. This is an area where having an agent helps. They can provide you with a Comparative Market Analysis report. This report provides the price range of homes similar to yours and in the same region. Your agent can help ensure you set a fair price for your home so it will be more likely to sell. This is also important when it comes time to get an appraisal.

STEP 3: PREPARE YOUR HOME FOR SALE



There is a lot that goes into preparing your home and making it presentable for buyers. Again, your real estate agent can help you in this area. They can walk through your house and provide suggestions on things that need to be replaced, repaired, or cleaned up. These are just suggestions; you don’t have to replace or repair every single thing suggested. Use some common sense when choosing projects that will help you sell your house. This doesn’t mean totally remodeling the kitchen and bathroom. It does include making the house presentable and addressing anything that could detract someone from seeing its true value. Some things you will want to address include:


  • Apply fresh paint where needed
  • Repair doors, windows, or things that stand out
  • Repair cabinets or cabinet doors
  • Replace the carpet if needed
  • Make sure all light fixtures and switches work properly

STEP 4: STAGING YOUR HOME



Part of preparing your home to show is a process called staging. This includes decluttering and removing items. Remove personal items from the rooms like family photos and memorabilia. Each room needs to have an uncluttered appearance. Think of it like a model home. You want to allow a potential buyer to envision what the house will look like with their things in it. Here are a few tips for staging your home:


  • Clean every part of the house. That includes the floors, the ceilings, and everything in between.
  • Declutter all areas of the home. Cluttered areas make it seem like there is less space. It also detracts buyers from the home’s features.
  • Remove personal items like photos and keepsakes.
  • Get rid of pet odors.
  • Define each room so potential buyers can quickly determine its purpose.
  • Clean or replace carpet.
  • Open curtains and blinds to take advantage of natural light.

STEP 5: LIST YOUR HOME FOR SALE



Selling your home can be a complex process, so hiring a real estate agent that will ensure that your property is marketed at its absolute best is very important. Your real estate agent will prepare all of the necessary paperwork required to list your property on the MLS system. You will need to provide them with all pertinent information about your home; ie: taxes, lot size, updates, square footage, utility costs, etc. 


Prior to your home hitting the market, staging will take place. Once that is completed, professional photography and virtual tours will be scheduled. The way your home shows online is so important as that is where home buyers start their search. 


A custom marketing plan tailored to your specific needs, targeting the right audience and channels to get the most exposure for your property is very important. An online social media campaign is an effective way to reach a wider audience and generate interest from potential buyers. 

STEP 6: SHOWING YOUR HOME



When you work with an agent, they will schedule the showings. Try to be flexible if you are making appointments for a home showing. Buyers will be juggling their own schedules and may need to see the home after work at night or on weekends. It’s a good idea to provide a lockbox or keypad for entry so agents can accommodate potential buyer’s schedules.

STEP 7: RECEIVE OFFERS AND NEGOTIATE



When your home is priced right, you should receive numerous offers. All offers are worth negotiating even if someone sends in a very low offer. You can always negotiate by providing a counteroffer. If your price is competitive and based on comparable sales, don’t be afraid to provide a full-price counteroffer. You always have the option of declining an offer.

STEP 10: FINALIZING THE SALE



Once all the paperwork has been completed and the lender grants the buyer the mortgage, the sale can be finalized. Your agent will give you the closing date. You will give keys and other items to the agent who will make sure the buyer gets them. Be sure to bring things like:


  • Door keys
  • Garage door openers
  • Gate cards
  • Mailbox keys
  • Storage area keys


Congratulations! You successfully sold your home. The funds will be transferred or wired to your bank account, or you’ll be given a check for the final amount.

Find out what your home is worth.

*Not intended to solicit buyers or sellers currently under contract with another brokerage.

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